About

Ayoub Industries is the sole proprietorship of Daniel Ayoub — an IT consultant in Stockholm who builds systems that stay built. Years inside a Microsoft ISV partner, now independent and working with businesses of every size.

The practice sits where enterprise software meets real operations: ERP customization that people actually use, e-invoicing that clears Swedish requirements, servers and networks that survive contact with daily life. No frameworks for the sake of frameworks, no layers you have to pay to maintain.

The name carries a quiet joke — a for Ayoub, and i for AI. Both are true. Automation and intelligent tooling run through everything here, from ERP workflows to self-hosted infrastructure.

Track record

• 2026 —
  

  Ayoub Industries · Enskild firma

  Independent consulting: Business Central development, PEPPOL/e-invoicing rollouts, Linux infrastructure and automation for SMBs and agencies.

• Before that · Truvio / Signup
  

  Senior Application Specialist

  Spent years at Truvio (Signup), a Microsoft ISV partner — as an applications specialist, not running the company myself. Focus on shipping features, AI tooling and test automation, plus advisory work for the product owners. Also served as a mentor for several years, onboarding and coaching new members of the development team.

• Always
  

  Self-hosted everything

  A home lab that doubles as a proving ground: Docker, Nginx Proxy Manager, Pi-hole, Tailscale, VPN, monitoring and a growing fleet of AI services. What works at home gets proposed to clients.

Core capabilities

Contact